This short article appeared in today's News24.com. I can see something like this actually taking off in South Africa, with the number of car hijackings we have. It will make for great humour as well...
Blow-ups 'make it safe': "London - He fits in a car's glove box, appears at a flick of a switch and when a woman has finished using him, she can just pull the plug and he deflates.
He's the 'Buddy on Demand', a blow-up man launched on Tuesday with the aim of making solo female motorists feel less nervous about driving at night.
According to research by the inflatable friend's creator, insurer Sheilas' Wheels, 82% of women feel safer with someone sitting in the car beside them and nearly a half don't like driving alone in the dark.
'We're not saying that an inflatable man is the only answer but we do hope it will give women extra confidence and make journeys in the dark less fearful,' said Jacky Brown, the spokesperson for Sheilas' Wheels."